Privacy Policy

This Privacy Policy describes how HTWV ("HTWV," "we," "our," or "us") collects, uses, and shares personal information when you visit our website, join our waitlist, vote on flavors, or otherwise interact with us. By using this site you agree to the practices described below.

Information We Collect

We collect information you provide directly to us, including:

• Waitlist signup: first name, last name (optional), email address, and phone number (optional).
• Research responses: flavor preference, use cases, purchase intent, buying motivation, traffic source, and any open-ended feedback you choose to share.
• Flavor votes: your email and selected flavor.
• Correspondence: messages you send us by email.

We also automatically collect limited technical information when you visit the site, such as IP address, browser type, device information, referring URL, pages viewed, and timestamps. This is used for security, analytics, and site performance.

Cookies & Analytics

We use a small number of cookies and similar technologies for essential site functionality and to understand how visitors use the site so we can improve it. You can control cookies through your browser settings; disabling them may affect site functionality. We do not use cookies to build advertising profiles across third-party sites.

How We Use Your Information

• Operate the waitlist and notify you about our launch, product availability, and founding-member pricing.
• Aggregate research responses to inform product, flavor, and launch decisions.
• Send transactional messages (waitlist confirmations, launch updates).
• Send marketing emails you have opted into. You can unsubscribe at any time using the link in any marketing email.
• Prevent fraud, abuse, and secure the site.
• Comply with legal obligations.

How We Share Information

We do not sell your personal information. We share limited information only with service providers that help us operate the business — for example, our hosting provider, database provider, email delivery service, and analytics provider — and only as needed to perform their services on our behalf. We may also disclose information if required by law or to protect our rights.

Data Retention

We keep waitlist and research data for as long as reasonably necessary to support the launch and follow-on customer relationship, or until you ask us to delete it.

Your Choices & Rights

You may request access to, correction of, or deletion of your personal information at any time by emailing hello@htwv.co. Depending on your state or country of residence (including under the CCPA/CPRA and GDPR where applicable), you may have additional rights regarding your personal information.

Children

HTWV is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is 100% secure.

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by the "Last updated" date above.

Contact

Questions about this policy? Email us at hello@htwv.co.